INTRODUCING THE NEW SALAMANDER WEBSITE
Wednesday, May 31 2017
Thank you for visiting our new user-friendly website designed to make life easier for installers, householders, distributors and stockists. Have a look around and see for yourself the range of innovative additions including a noise section where you can listen to a pump in action, see products rated against everyday noises such as a boiling kettle, and find more information around dBA ratings across the range.
We worked with Newcastle-based Hippo Marketing on a six-month project to create a new website based on a combination of feedback from installers and other users, plus analysis of traffic patterns on its previous website.
The new site’s features include a product comparison facility, an improved pump selector, a dedicated installer hub and more extensive technical information. The site also features the newly launched Right Pump range.
Designed to work on a range of devices, selecting spares and accessories shop has been made easier with a refreshed spares shop.
A new events section details where and when Salamander’s team are running breakfast briefings and attending exhibitions and trade events, offering pump demonstrations and cash back on products.
Our sales and marketing director Chris Vallance said: “Our new site is designed to appeal to installers and householders, as well as merchants and stockists.
“A new tool provides the ability to compare pumps within our range and the new and improved pump selector function means anyone looking to replace a pump can type the name and model of their existing pump in to find out which Salamander pump to replace it with.”
The site also has a new dedicated hub where installers can apply for Salamander’s UK installer network, register their loyalty points and access training modules. It also includes direct links to the Salamander merchants and online retailers.
“We listened to what users told us they wanted in a website, and first reactions are that we have created a great user-friendly experience, giving people all the support they need in one place,” added Chris.
“The new site is much faster and easier to navigate, and together with a clean design and improved photography we are confident that it better reflects our brand and our products.”